Barack Obama says Guinness tastes better in Ireland than in the US

Barack Obama, the president of the United States of America, got back to his roots in Ireland earlier this week. He visited the small town Moneygall where his great-great-great-grandfather was born to have a pint of Guinness in a local pub. Obama was quoted as saying that Guinness “tastes so much better here than it does in the States” and presumed the reasons was that “you guys are keeping all the best stuff here”.

Obama´s presumption is an expression of the so-called the “conspiracy” theory about Guinness which suggests that the brewery produces three different qualities of Guinness: the finest quality is given to its own employees, the second best is sold to the people of Ireland, and the worst is exported. Whereas there is no proof for this theory, a research study we recently conducted provided the first scientific evidence that that Guinness doesn´t travel well.

We travelled around the world during 12 months to collect data on the enjoyment of Guinness and related factors in 71 different pubs spread over 33 cities and 14 countries. We found that all Guinness served were of high quality, but we observed a difference in overall enjoyment of Guinness consumed in Ireland versus Guinness consumed outside Ireland. Read more about this research here.

Our research has been cited in the news as support for Barack Obama’s statement:

slate.com: “Barack Obama said Guinness tastes better in Ireland. Does it?”

delish.com: “Study Supports Obama’s Claim: Guinness Really Does Taste Better in Ireland”

guardian.co.uk: “Barack Obama was right: Guinness really does taste better in Ireland”

Watch a video of Barack Obama drinking Guinness on telegraph.co.uk

If we aren’t all invited to the White house next St. Patrick’s day we will be really disappointed! 😉

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